Outdoor apparel, footwear firm Columbia Sportswear Company has expanded its online presence with the launch of new Columbia and Sorel branded e-commerce sites in Canada and eight European countries.

When combined with existing sites in the US, Korea and Japan, the latest additions in Canada, UK, France, Spain, Germany, Italy, Austria, Belgium and The Netherlands give the company 24 local e-commerce sites spanning 12 countries.

In addition, the company provides centralized support for non-e-commerce Columbia-brand sites in 28 other countries and SOREL-brand sites in 20 other countries.

"These sites represent a significant ongoing investment in our brands that we believe will help drive consumer demand and loyalty for the benefit of our wholesale partners," says president and CEO Tim Boyle.

Each e-commerce site features local merchandising, pricing, currency, fulfilment, payment methods and languages. Features include global product ratings and reviews, 360-degree footwear viewing, and product videos.