Columbia Sportswear Company has signed a lease for a new branded store on London's
Kensington High Street.

The outdoor apparel company said that its new store, which will occupy 292 square meters, is expected to open in September 2009.

"We're very excited about locating a Columbia-branded store in London, one of the premier retail shopping destinations in Europe and the capital of the UK. Kensington High Street is considered one of the best places within London to shop for outdoor products," said Christian Finell, general manager Europe, Columbia Sportswear Company.

Columbia said the London store was part of a strategy to establish a network of branded stores in key metropolitan markets around the world.

Earlier this year Columbia confirmed reports it would open a flagship store in Toronto, Canada.