MEXICO: Comercial Mexicana signs license for Cherokee brand
By just-style.com | 5 April 2007
Cherokee Inc has licensed Mexican retailer Comercial Mexicana to market men's, women's and children's apparel, footwear and accessories under the Cherokee brand.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you're already a member, login here.
More articles related to this one
US: Cherokee reports flat Q2 earnings
Cherokee said that net earnings during the second quarter totalled $4.9m, flat compared to the year ago period, with sales in Tesco stores up 24.5%.
US: Cherokee Q1 net dips 15% on lower royalties
Cherokee Inc's first quarter profits fell along with its royalty revenues, reflecting the termination of its finder's fee arrangement with Mossimo, the end of its relationship with Carrefour and declines for the Cherokee brand at Target.
ANALYSIS: Private labels go beyond the stodgy stage
Over half of all apparel sold in the US is either exclusive or private label as more and more retailers realise that the one who gets in the consumer's face first, fast and most often is going to win market share. But as this sector becomes increasingly crowded, where is growth going to come from next? asks Arnold J Karr.