A new eco-friendly comfort shoe collection is being launched by Simple Shoes, a division of Deckers Outdoor Corp, and retailer The Walking Company as part of an initiative to highlight efforts across the comfort shoe industry to incorporate eco-friendly materials and production techniques.

PlanetWalkers by Simple will be available through The Walking Company's 190 stores in the US and online, as part of a month-long 'Sustainable Comfort' promotion in mid-July.

"PlanetWalkers are for those who want to tread lightly on the planet without compromising comfort and style," said Angel Martinez, CEO of Deckers Outdoor Corp.

The collection, for both men and women, features premium leather from certified BLC and ISO 14001 tanneries.

PlanetWalkers' outsoles are moulded with a blend of 60% latex rubber and 40% recycled car tyre composite.

Cork and recycled compression moulded EVA make up the midsole while ground recycled car tyre and Ortholite footbeds provide the insole with proper arch support.