Cone Mills, the world's largest producer of denim fabrics and the largest commission printer of home furnishing fabrics in North America, has chosen i2 to power its private e-marketplace. Implementation of the i2 TradeMatrix platform and i2 TradeMatrix Demand Planner is under way. Combined, the two are designed to enable collaborative supply chain management for Cone Mills' customers and suppliers. Additionally, i2 solutions are designed to support advanced business processes within Cone Mills to increase customer service levels. "Supply chain cost reduction is the core purpose of our B2B initiatives," said Tom Gmitter, Cone Mills' chief information officer. "The development of our private e-marketplace provides our customers a means to collaborate with us to reduce inefficiencies and extraneous costs out of our respective supply chains. We are confident the i2 TradeMatrix platform will enable us to improve our already established industry leadership position in regards to overall customer value."