CHINA: Consumers “embracing green products”
Consumers in China have a growing understanding of “green” products and have more confidence in them than their North American counterparts, according to a new survey.
The 'DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products,' found that the majority of Chinese consumers were likely to buy apparel and other products made from biobased ingredients that offer environmental benefits.
Some 70% voiced confidence in the environmental claims of green products, above the rate recorded in a similar survey conducted last year in North America, but only four in 10 said they were very or somewhat familiar with green products.
“The survey demonstrates a growing awareness and desire among urban Chinese consumers for green products that offer sustainability benefits,” said Jeremy Xu, vice president, global sales and applications, DuPont Industrial Biosciences.
“Greater adoption of biobased products in China could help the country reduce its energy intensity and carbon emissions and advance a new era of green manufacturing.”
- What the EU-Vietnam trade deal means for duties
- US apparel retailers' January 2016 sales roundup
- Esquel backs Chinese Sea Island cotton production
- US apparel import growth led by Bangladesh
- Colombia faces challenges in fashion export drive
- Sears looks to lift apparel via sourcing changes
- Eco-friendly garment factory opens in Bangladesh
- Clothing and sports chains in activewear battle
- Nike accelerates digital strategy with new hire
- Bangladesh factory fire renews worker safety fears
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Wearable technology: The future market potential for smart garments and e-textiles
- Global market review of denim and jeanswear – forecasts to 2021
- Wearable Technology Market by Product, Application, Type, & Geography - Global Forecast to 2020
- Practical Price Negotiation