Converse launches "Three Atists, One Song" ads

US: Converse launches "Three Atists, One Song" campaign

Author: just-style.com | 15 July 2008

Nike subsidiary Converse has today (15 July) launched a multi-media advertising campaign built around its recent "Three Artists, One Song" music collaboration with Pharrell Williams, NERD, Santogold and Julian Casablancas.

The artists combined for a track called My Drive Thru, which was released in the US in June as a free digital download on the Converse website, the footwear firm said.

A corresponding music video was released on 9 July, with more than 750,000 video streams in the first four days, and the company has now rolled out a new ad campaign including television, print, outdoor, digital and cinema advertising.

Digital advertising plans include a "homepage takeover" on YouTube tomorrow (16 July).

"Music is central to the Converse brand and we're excited to launch this campaign which further activates our commitment to being a catalyst for creativity," said Geoff Cottrill, chief marketing officer of Converse.

"It has been totally gratifying to get My Drive Thru to music fans across the world as a favourite summer song, a must-see music video, and now a range of engaging advertising that brings the music and Converse's intention to inspire creativity to consumers worldwide."

Sectors: Footwear

Companies: Converse, Nike