Coolcore's chemical-free cooling and moisture transportation fabrics are to be distributed throughout Japan thanks to a just-signed exclusive distribution agreement with Itochu.

"We are extremely excited to partner with such an outstanding organisation and brand representative," says Kevin McCarthy, president and CEO of Coolcore. "Our award-winning, market leading fabrics and Itochu's reach should make for a great partnership."

Under the terms of the agreement, Itochu will be the exclusive Japanese distributor for the entire collection of Coolcore cooling fabrics, which are designed for everyday, workwear and athletic apparel. It will also distribute the Coolcore instant cooling towel, and can manufacture and distribute Coolcore branded apparel.

Coolcore recently won the award for 'Best Innovation – Sports and Outdoor Apparel' for its patented line of cooling fabrics, from the ITMA Future Materials Awards. The Coolcore fabric formulations have also earned the 'Innovative Technology' recognition from the Hohenstein Institute, a first for a US company.

"Demand is increasing exponentially for performance apparel and accessories," says Brian Hyman, Coolcore sales and marketing manager in Japan. "As the earth heats up, consumers are becoming more demanding of their clothing to assist with temperature regulation."

The Coolcore chemical-free cooling technology is based on polyester fibres with varied cross-sections, and is said to move moisture hydraulically through the fabric, reducing the fabric's surface temperature by 30%.