Cotton Incorporated and American Eagle Outfitters have announced a partnership to recycle denim.

The Cotton. From Blue to Green recycling programme will take place in more than 850 American Eagle Outfitters stores and some 47 college campuses across the US.

From today (5 October) until 18 October, American Eagle Outfitters customers will be able to bring any type of denim from any brand into its stores. The denim will then be converted into UltraTouch Denim Insulation and provided to communities in need.

Customers who recycle their denim at American Eagle Outfitters will receive a 20% discount on their entire purchase that day.

We have been working with them for years on a corporate responsibility initiative, but as the denim recycling program continues to gain popularity with consumers, we are eager to build on our current relationship with America Eagle Outfitters by allowing their customers to participate in the in-store program this fall," said Cotton. From Blue to Green spokesperson Andrea Samber.