Cotton Incorporated has named Lou Protonentis as its new director of south-east Asian global product marketing.

Protonentis, the company's former director of technical services for dyeing and finishing research, will take over from the retiring Jim White in the role.

"This move strengthens our ability to provide services that can influence the consumption of US cotton in south-east Asia," senior vice-president of global product marketing Dean Turner said.

"With the addition of dyeing and finishing specialist, we now have technical capabilities that cover cotton processing from spinning through to finished fabric in this important market."

Protonentis has been employed by Cotton Incorporated since 1999.