US-based Cotton Incorporated, which specialises in the research and marketing of US-grown cotton, has opened a regional office in Hong Kong. 
 
The new centre will offer technical services to mills and manufacturers, and supply design and market information to the textile and apparel industry.

The 3,000 square foot office is staffed with ten full-time employees and will be the base for Cotton Inc to service its clients in South East Asia and North Asia, as well as lending support to China. 
 
"We have been doing business in and Asia for over 20 years," said Mr J Berrye Worsham, president and CEO of Cotton Incorporated.

"The Hong Kong office will serve not only the mills in the region but also the brands, as more and more retail brands set up their design offices in Hong Kong to be closer to the manufacturing units in South China.

"International brands are moving upstream developing their collections from the fibre stage and not fabrics as in the past; hence we need to be where we have influence and needed most."
 
Experts from the organisation's headquarters in Cary, North Carolina and consumer marketing office in New York will visit the new office on a regular basis to share the latest information on trend forecasting, sourcing, market research, textile innovation and consumers.
 
By Vicky Sung.