UK: Cotton Traders teams with Budweiser for football clothing collection
Cotton Traders entrepreneurs Fran Cotton and Steve Smith have signed a deal with beer brand Budweiser to produce a limited-edition range of clothing for football fans in the run-up to the football World Cup.
It will be the first time in five years the duo has produced clothing under licence for any sport other than rugby. The Smiths said they are looking forward to exposing the brand to a new football-related audience.
The collection takes inspiration from Budweiser's football heritage and position as one of 15 official sponsors of the FIFA World Cup 2006 that commences on 9 June in Munich, Germany. It features a capsule collection of garments and includes lines for both men and women.
The men's range includes polo shirts and round neck T-shirts in red, white and blue, while the ladies' collection features fitted T-shirts, also in red, white and blue, with heart-shaped designs and slogans such as Bud Girl.
On sale now from £12.99, all garments are made from 100% cotton.
Co-founder and wholesale director at Cotton Traders, Steve Smith commented: "We have enjoyed phenomenal success with our rugby inspired collections, peaking with the complete sell-out of our Rugby World Cup collection after the England win in 2003."
"By teaming up with a world famous brand such as Budweiser, we hope to repeat the success and take a piece of the footballing action this summer," he said.
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