US: Court extends ban on Reebok Tebow apparel - reports
Manhattan federal court yesterday (4 April) converted a temporary restraining order into a preliminary injunction, according to Reuters. The extension will allow US district judge P Kevin Castel to "consider the case", according to The Wall Street Journal.
The order stopping Reebok from making, selling and shipping the allegedly unauthorised apparel comes following Tebow’s move from the Denver Broncos to the Jets in March.
But it does not affect Broncos products bearing Tebow’s name or anything made before 1 March, according to reports by Reuters.
By allowing Reebok to sell New York Jets items with Tebow's name, "Nike loses the opportunity to associate itself" with Tebow among Jets fans and his fans nationwide, the judge said.
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Adidas has made dramatic cuts to the long-term revenue targets for its Reebok brand, which has been impacted by lost business in the US and fraud allegations in India....
Sporting goods giant Nike has announced a new, four-year programme to repurchase US$8bn-worth of Class B shares of its common stock....
Footwear specialist Crocs has appointed Dale Bathum as chief product officer responsible for design and development, as well as expanding the brand internationally....
Reebok, which is owned by sporting goods giant Adidas, has removed the position of global president, moving Ulrich Becker to president of the brand's North American business....
Jeans giant Levi Strauss & Co has appointed Seth Ellison as president of its global Dockers brand to manage its strategic direction, product development, marketing and business operations. ...
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