Sportswear giant Nike has won a new court order blocking rival firm Reebok from selling apparel bearing the name of newly signed New York Jets quarterback Tim Tebow, according to reports.

Manhattan federal court yesterday (4 April) converted a temporary restraining order into a preliminary injunction, according to Reuters. The extension will allow US district judge P Kevin Castel to "consider the case", according to The Wall Street Journal.

The order stopping Reebok from making, selling and shipping the allegedly unauthorised apparel comes following Tebow’s move from the Denver Broncos to the Jets in March.

But it does not affect Broncos products bearing Tebow’s name or anything made before 1 March, according to reports by Reuters.

By allowing Reebok to sell New York Jets items with Tebow's name, "Nike loses the opportunity to associate itself" with Tebow among Jets fans and his fans nationwide, the judge said.