A French court today (30 June) ordered online auction site eBay to pay EUR40m (US$63m) to luxury goods group LVMH for selling fake copies of its products.

The ruling follows a follows a civil complaint filed in Paris by LVMH nearly two years ago, alleging that most goods sold on eBay bearing the names of its brands, including Louis Vuitton, Christian Dior and Givenchy, are counterfeit.

LVMH said eBay's French site had not done enough to stop the sale of counterfeit bags and perfumes, and was not legally authorised to sell its products.

eBay, however, says it intends to appeal.

According to the judgement, eBay must pay EUR19.28m in damages to Luis Vuitton Malletier, EUR17.3m to Christian Dior Couture, and EUR3.25m each to perfume brands Christian Dior, Kenzo, Givenchy and Guerlain.

Two years ago Louis Vuitton scored another victory in its fight against fakes after the Paris Court of Appeals forbid Google from allowing advertisements for competitors or counterfeiters to appear on searches for the Vuitton brand.