US: Court to hear Gucci trademark case against Guess
PPR-owned Gucci launched the case in 2009, arguing that Guess had copied its trademarks with "reckless disregard" for the law.
The suit centres on a number of Gucci trademarks including the company's distinctive red-green-red stripe motif, its interlocking GG letters, its stylised G mark and the Gucci script design mark.
Gucci alleges that Guess produced and sold "studied imitations" of its trademarks, showing "reckless disregard" for the Italian company's rights in an effort to exploit the strength of the Gucci brand.
US District Judge Shira Scheindlin said that she will conduct a trial without jury beginning 26 March.
Guess is seeking damages, plus an award of three times the profits gained from the alleged copies, and its legal costs.
The defendants also include Marc Fisher Footwear, the Max Leather Group and Swank Inc.
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