US: Crailar wins flax labelling on products
A decision by the US Federal Trade Commission that products made from Crailar natural fibres can be labelled as "flax" rather than "linen" is seen as an important step in emphasising the material's unique nature to consumers.
"Our process results in a pure flax product that feels and can be cared for like cotton, and we believe that articulating that at retail is an important part of the unique brand proposition for Crailar Flax, to the merchandising opportunities of our partner brands, and to the relationship we intend to build with consumers," explains Jay Nalbach, chief marketing officer of Naturally Advanced Technologies Inc (NAT), which produces and markets the fibre.
"We conclude that describing these fibres as flax on labels attached to textile fibre products made from the fibres would comply with the Rules," the FTC said.
"We also conclude that describing these fibres as linen rather than flax could mislead or deceive consumers."
Crailar, which is made from flax, hemp and other bast fibers is being used commercially by HanesBrands, Georgia-Pacific and Brilliant Global Knitwear. It is also being evaluated by Levi Strauss, Cintas, Carhartt, Ashland, Westex, Target and PVH Corp.
NAT is constructing its first full-scale production facility in Pamplico, South Carolina, and expects to be delivering fibre from the facility in the third quarter of this year.
Textile-making countries came up against a range of labour, economic and environmental issues in 2012, including the worsening Eurozone crisis which dampened demand in key export markets. While some s...
Weak consumer spending, difficulties in securing credit, competition from China and the Far East resulted in factory closures and subsequent layoffs in 2012. But ramping up labour and sustainability s...
US brands and retailers were baling out of Bangladesh even before the fire at the Tazreen Fashion factory killed more than 110 people at the end of last month. And given the subsequent criticism aimed...
Singapore-based apparel company Ocean Sky is set to be acquired by Luen Thai Holdings for US$55m. ...
Levi Strauss, the world's largest jeans manufacturer, has pledged to phase out hazardous chemicals from its supply chain by 2020, following pressure from environmental group Greenpeace....
Harmit Singh is set to join jeans and clothing brand Levi Strauss & Co as executive vice president and CFO in January....
- Impact of the TPP on the US textile industry?
- Cambodia's future outsourcing prospects uncertain
- JC Penney emphasises new merchandising strategy
- Hazardous chemical removal a key industry issue
- Crystal Group nurtures its caring culture
- Vietnam proposes 15% rise to regional minimum wage
- Hong Kong's Li & Fung reports "solid" H1
- Cambodia garment workers “dying on the job”
- Avery Dennison forms JV with Ningbo Shenzhou
- Accord and Alliance discord over inspections
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, Key Executives, and Contact Details
- Global market review of denim and jeanswear – forecasts to 2020
- Textile Wholesaling in the UK - Industry Market Research Report
- Survey of the European Fabric Fairs: Spring/Summer 2015
- Prospects for the Textile and Clothing Industry in Turkey