Niche footwear operator Crocs will end its association with the AVP Pro Beach Volleyball Tour in 2010 after four years as title sponsor.

Sports entertainment company AVP said Crocs had bought out the remainder of its contract with the US domestic professional beach volleyball tour, but would remain title sponsor until the end of the current season on 26 September.

Jason Hodell, CEO of AVP Pro Beach Volleyball, said Crocs had been a "tremendous partner" for the sport.

"Their tour sponsorship fuelled dramatic growth of beach volleyball, domestically and abroad," he added. "The sport simply would not be what it is today without them, and we are grateful."

AVP is now in talks with "several brands" over sponsorship of the tour in 2010 and beyond.