US: Crocs secures tie up with Major League Baseball
Plastic clog manufacturer Crocs has expanded its sports licensing programme by entering into an agreement with Major League Baseball (MLB).
The agreement, which covers Crocs footwear and the company's Jibbitz charms, gives Crocs license for names and logos for all 30 teams, related MLB properties and worldwide distribution rights.
The full line of MLB branded Crocs footwear will be available from late August, from Crocs and Major League Baseball websites.
Similar to the company's other sports tie-ups, which include football, the products include a primary team colour for the shoe and an alternate team colour for the heel strap, with team names and logos placed on the heel strap.
Ron Snyder, CEO of Crocs, said: "We are proud to partner with Major League Baseball Properties and we look forward to providing baseball fans with Crocs footwear and Jibbitz charms featuring their favourite team colours and logo. This agreement represents an important step in the evolution of our sports licensing business."
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