US: Crocs snaps up Disney deal for six continents
Fast-growing shoe firm Crocs is to expand its Disney by Crocs line to six continents with plans to sell the shoes in Latin America, Europe, Australia/New Zealand, Japan, the Middle East and South Africa.
Special-edition Mickey Mouse die-cut Adult Beach and children's Cayman models will be available this holiday season with an expanded product launch due for the coming spring.
Crocs CEO Ron Snyder said the deal came about on the back of "the success of the Disney by Crocs line at select US and Canadian retailers in addition to the growing worldwide demand for Crocs."
He continued: "Disney is one of the most recognised brands across the globe and combining a phenomenal trend like Crocs with Disney continues our commitment to long-term growth for our business around the world."
Disney consumer products chairman Andy Mooney added: "Part of our strategy to continue the momentum of our apparel business is to grow our presence in the footwear category with key alliances.
"Our relationship with Crocs is especially gratifying because it delivers a unique style of footwear that has been so well received not only in the US, but internationally."
Disney announced earlier this week it had strengthened its partnership with value shoe firm Payless with a direct-to-retail license deal.
Last month it said it planned a chain of retail stores in India in collaboration with New Delhi-based Jaipuria Group.
For Crocs, the deal builds on an agreement signed in August for a Disney line in the US aimed at adults and children.
In addition, the firm - whose unusual waterproof designs have shot up in popularity this year - has also recently announced the acquisitions of EVA-based products company Exo Italia and shoe accessory business Jibbitz.
The company's shoes have been hailed 'the new Birkenstocks' by footwear and fashion experts, while several high-profile celebrities have been snapped wearing Crocs.
The shoes' popularity have, however, led to a string of counterfeits, which the company has been aggressively tackling in recent months. In September it ordered a Netherlands store chain to destroy illegal copies of its footwear design and patent settlements have recently been made with Inter-Pacific Trading, Shaka Holdings and Acme Ex-Im.
Crocs tripled third-quarter profit to US$22m at the start of November on a massive 192% leap in revenues.
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