US: Crocs to expand beyond footwear
Footwear business Crocs is exploring a number of new licensing opportunities as the company looks to expand the scope of its namesake brand.
The US operator has already signed a number of licensing agreements with global and regional manufacturers for products including apparel, sunglasses and other accessories.
“Licensing products presents an opportunity to leverage one of our most valuable assets – the global power of the Crocs brand – by associating it with best-in-class products that go beyond footwear,” said Mike DeBell, vice-president of global sales.
“Through strong international and regional licensing partners, we plan to extend the power of our brand and make new consumer connections.”
The first spin-off, a line of adult and children’s socks from Sock and Accessories Brands, launched at Christmas in North America, with Crocs-branded socks produced by Intersocks soon to be available in Europe.
Meanwhile, Accessory Exchange is to produce a variety of Crocs-branded accessories for men, women and children, including hats, bags, backpacks, socks and gloves.
Children’s apparel will be launched in April through an agreement with the A Group, and will be available in 46 countries, while scrubs will produced by Crocs Professional Footwear Division in partnership with ICER Brands.
Finally, sports licensee Paramount recently started selling Collegiate and MLB licensed footwear for Crocs.
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