UK: Crowds at Topshop for Kate Moss collection
Topshop customers will be asked to form an orderly queue for one of the summer's most eagerly-awaited high street clothing collections - designed by headline supermodel Kate Moss.
Topshop launches the much-hyped range at its UK stores today (30 April), and store officials have set up a security presence and other strategies to cope with the droves. It will reportedly have around 2,000 umbrellas at the ready and will be limiting shoppers to five items per visit.
The company, owned by Arcadia Group, has mirrored H&M's efforts to launch a celebrity endorsed range. H&M has already launched one-off ranges designed by Karl Lagerfeld, Stella McCartney and Viktor & Rolf, and Madonna and Kylie Minogue have also put their names to H&M collections.
Swedish clothing chain H&M pulled the plug on Moss in 2005 after tabloid newspaper reports that she had used cocaine.
Moss, who is rarely out of the paparazzi radar, has since bounced back by signing a GBP500,000 (US$875,000) deal to model for Calvin Klein and securing her design agreement with Topshop. She has also recently broken into The Sunday Times Top 100 Rich List.
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