Apparel giant Gap Inc has named Cynthia Harriss, currently president of Gap Inc Outlet, as new president of the Gap brand.

Harriss will take up the new post on 2 May and will oversee all aspects of the Gap brand in North America.

The position was left vacant when former Gap President, Gary Muto, took on the position of president for Gap Inc's new fourth brand in September 2004.

Harriss, who joined Gap Inc in February 2004, will continue to serve on the company's executive leadership team.

Senior vice president of merchandising for Gap Inc Outlet, Diane Neal, will assume Harriss' position as president for Gap Inc Outlet.

Gap Inc is a leading international specialty retailer selling clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic and Old Navy brand names. Gap operates about 3,000 stores in the US, the UK, Canada, France and Japan.