USA: Daddy Yankee inks shoe, apparel deal with Reebok
Following on the heels of 50 Cent, Jay-Z and Nelly, Daddy Yankee is the latest musician to sign a deal with Reebok.
The multi-platinum Latin music recording artist has formed a multi-year partnership with Reebok for a signature collection of footwear, apparel and accessories entitled DY.
DY is scheduled to launch in the spring of 2006 and will consist of sport-inspired designs that will be available at athletic specialty retailers.
"Reebok is the perfect brand for me to partner with because they believe in what I believe in - being real and not being afraid to do something that sets you apart from the crowd," Yankee said in a statement.
Reebok should also benefit from the deal by tapping into Daddy Yankee's Latin market.
"Reebok is excited to partner with someone that has such a strong connection and point of relevancy with today's youth," said Que Gaskins, Reebok's vice president of entertainment and lifestyle marketing.
"We look forward to offering product that mirrors Daddy Yankee's style and allows consumers to fully celebrate the culture of reggaeton."
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