International women’s apparel firm The Danny and Nicole Group has set its sights on expanding into new categories after hiring Phillip Gaynor to the newly-created position of chief executive officer.

The firm, which currently makes a portfolio of branded and private label women’s collections, will now launch a coordinated, multi-brand category expansion led by Mr Gaynor.

This will include the signing of licensee partners across eight portfolio companies, business expansion into Asia, Africa and the Middle East, and the development of new category collections.

He will also initiate all brand equity and marketing programs for the entire group of companies representing apparel from moderate classic through contemporary.

Phillip Gaynor’s career includes long-term, executive positions at MLS Designs of Maggie London International, THL Inc, Laundry, The Gillian Group and Richard Warren.

He was most recently CEO of an apparel division at a NY-based private equity firm focusing on a complete restructure of technical men’s and women’s apparel and dress category brands.

Privately-held Danny and Nicole, which is owned by Siouni and Zar Corporation, is involved in private label sourcing and manufacturing for Chico’s, Cache, Ann Taylor and Dress Barn, and also has its own collections under the Taylor Dresses, Julian Taylor, DN Design, Dana K and Danny and Nicole labels.