USA: Danskin Spares Sandal-Wearers From Hosiery Dilemmas

By Company Press Release | 9 June 2000

Summer is here and, along with it, bare-legged fashions and foot-flattering sandals. Should you cast aside your stockings, even though you'll lose the body-smoothing support they provide? If you do wear hose, how can you keep your feet from slipping forward in your open-toe footwear?

Innovative hosiery products from Danskin, Inc. under the Givenchy and Round the Clock brands can save you from these fashion dilemmas. The lingerie-inspired Givenchy Passion Privee collection, now in department stores, includes footless hosiery-in Capri and short lengths -- to be worn under pants or skirts with summer sandals. And Round the Clock has incorporated a patent-pending non-slip sole in its Solutions hosiery series, due in stores in July 2000.

"Women who want body-smoothing control and the bare-legged look can have both with Givenchy Passion Privee," said Barry Tartarkin, general manager of Pennaco, the hosiery division of Danskin, Inc., which manufactures and markets Passion Privee under license with Givenchy. "The Capri length goes great with pants, and the short length is perfect under dresses and skirts."

All Givenchy Passion Privee items feature elegant French styling, and sensual satin and lace detailing for a pretty, pampered feeling. In addition to the sandal-friendly Lace Trim Capri Pant Smoother and Secret Smoothers Short, Passion Privee offers the Satin & Lace V-Kini, Lace Top Thigh High, and Satin & Lace Control Panty.

For women who want to wear full pantyhose with sandals, Round the Clock has added a patent-pending non-slip sole to the Sheer Control Top style in its Solutions line of problem-solving hosiery.

"We've woven raw Lycra into the Tactel padded sole of the pantyhose to keep your foot from sliding forward in strappy sandals or any type of heeled shoe," said Tartarkin. "The Lycra grippies hold your foot in place, but can't be seen, even through the barest shoe and sandal styles. And your feet will love the added comfort of the padded sole."

The Pennaco division of Danskin is the second-largest supplier of sheer hosiery and the largest supplier of private label hosiery to full-line department stores and specialty stores in the United States. Danskin, founded in 1882, made its name by outfitting dancers before branching out to activewear, and most recently, Everywear, which incorporates the best elements of active and casual wear.

Danskin, Inc markets and manufactures leading brands of women's activewear and dancewear under the Danskin, Danskin Plus, Danskin Packables and Zen Sport from Danskin trademarks, and legwear under the Danskin, Givenchy, Ellen Tracy Evan-Picone and Round the Clock trademarks.

Companies: Lycra

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