Fitness guru Denise Austin has been signed up by Danskin Inc to endorse the company's activewear products and create new line of active apparel. The new active apparel line, 'Denise Austin by Danskin' will be targeted to women seeking comfort and good looks while working out. Bra tops and bottoms constructed with tummy control panels and zippers will debut on home shopping channel QVC today. The range will be expanded for spring 2002 to include technical T-shirts, cover-ups and more colours.