USA: Data Return Successfully Manages E-commerce Application for Record-Breaking Victoria's Secret Cannes 2000 Fashion Webcast
Data Return Corporation (Nasdaq: DRTN), a leading provider of managed hosting services for the Microsoft® Windows® 2000 platform, today announced it provided managed hosting services for the e-commerce application of the successful Victoria's Secret Cannes 2000 Fashion Show Webcast, which was broadcast live over the Internet from Cannes, France, on May 18, 2000. More than 2 million viewers worldwide logged on to watch the show, making it one of the most watched Internet broadcast events in history.
"We needed a hosting provider for our 'shop while you watch' Webcast feature with a proven track record of handling the most complex Windows 2000 deployments," said Timothy Plzak, director, advanced technology planning for Limited Technology Services and Intimate Brands, the parent company of Victoria's Secret. "Data Return's knowledge and experience with Microsoft technologies, combined with their superior network performance, made them the ideal choice for hosting the e-commerce portion of our event. Data Return's expertise in managing high availability Internet applications let us focus on extending the glamour of Victoria's Secret to consumers across the globe."
To ensure maximum availability for the online e-commerce catalogue, Data Return worked with Microsoft and Limited Technology Services to design and deploy a high availability system that consisted of 45 Web servers and three SQL server clusters. Server activity was monitored throughout the event by Data Return, Microsoft and Victoria's Secret technical staff. As a result, consumers using Microsoft Windows Media Player to view the event were able for the first time to purchase Victoria's Secret products while watching the Fashion Show Webcast.
"By using the Windows 2000 platform, Data Return's technical staff was able to quickly deploy the high availability infrastructure needed to support Victoria's Secret's Webcast," said Peter Boit, Microsoft's vice president, ebusiness solutions group. "Data Return's ability to continuously monitor hundreds of components on the system architecture contributed to the success of Victoria's Secret's e-commerce application for the May 18 Webcast."
"The Victoria's Secret Webcast is an example of how one event can bring people around the globe together, leveraging the power of the Internet," said Sunny C. Vanderbeck, Data Return chairman and CEO. "We will continue to see more of these types of live events as the Internet community becomes more pervasive throughout the world."
Data Return partnered with its hardware platform provider, Compaq Computer Corporation, to deliver the robust performance that would scale to the demands of this Internet event. "We are very pleased with the outcome of the Victoria's Secret live Webcast. Data Return's hosting expertise and Compaq ProLiant servers were trusted to bring the e-commerce portion of this highly publicized Webcast to viewers worldwide," said Keith McAuliffe, vice president and general manager of Compaq's Service Provider Business Unit. "The success of this event again demonstrates Compaq's leadership and ability to deliver powerful, reliable, and scalable hardware platform solutions for one of the largest Internet events."
About Data Return
Managing over 1,600 applications for more than 1,000 companies worldwide, Data Return (Nasdaq: DRTN) is a leading provider of advanced managed hosting services based on Microsoft technologies. Data Return customers include Microsoft Corporation, Compaq Computer Corporation, Fossil, Alibre, Executive Software, PlanetOutdoors.com, Berlitz Languages, Sensormatic Electronics, Boeing Company and First USA Bank. Data Return also is a full-service Application Infrastructure Provider (AIP) that is enabling Independent Software Vendors to rapidly become Application Service Providers (ASPs). Strategic partners and equity shareholders in Data Return include Microsoft Corp., Compaq Computer Corp. and Level 3 Communications.
This press release contains forward-looking information. Actual results may differ materially due to a number of risks, including changes in external competitive market factors, changes in or an inability to execute Data Return's business strategy, unanticipated changes in the hosting industry, the economy in general and changes in the use of the Internet. Data Return cannot guarantee future results, levels of activity, performance or achievements. The matters discussed in this press release also involve risks and uncertainties summarized under the heading "Risk Factors" in Data Return's Prospectus dated October 27, 1999 and are updated from time to time through the filing of reports and registration statements with the Securities and Exchange Commission. Data Return does not assume any obligation to update the forward-looking information contained in this press release.
Data Return is a trademark of Data Return Corporation. All other trademarks are the property of their respective holders.
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