Italian urban fashion brand Datch is modernising its data identification system using the Pathfinder labelling solution from Avery Dennison.

The fashion brand, which is owned by the Italian company Rubra Srl, already uses 51 Pathfinder devices to optimise its in-store management where they carry out more than 2m tasks per year.

As well as improving pickings, incoming goods receipt and product deliveries, they have helped point-of-sale inventory management by streamlining the entire labelling process for its goods.

The company now plans to modernise its data identification system after expanding its business in Germany, Austria, Spain, Portugal and France.

The new Pathfinder Ultra Platinium 6039 is a hand-held device that includes a scanner, labelling machine and data terminal, all running as a single application on Microsoft Windows CE.

This means the Italian company can now carry out its re-labelling processes quickly and more efficiently, as well as reducing the time spent on re-labelling processes.

"For our employees, the new solution means that they spend less time on administrative tasks and have more time available for offering a better service to our customers", comments Andrea Pachera, information director at Datch.

The Italian fashion company is planning to increase its worldwide number of stores to 150 by 2010.