Hong Kong designer David Tang has opened his first European boutique in Paris this week, with plans to take his Chinese-influenced apparel to Spain and South America soon.

The Tang label, which is majority-owned by Swiss luxury group Richemont, currently operates 15 boutiques worldwide, primarily in Asia.

But, as Tang explained, "If you want to be a world brand you have to be in Paris."

The decision to enter Europe was also driven by a SARS-driven sales slump in Asia over the past year.