David's Bridal, a wholly owned subsidiary of May Company, is the latest company to use Made4Me's Intellifit technology to create a new line of bridal gown patterns based on actual consumer measurements. Knowing how critical fit is in a bride's dress decision, the innovations introduced by this national bridal retailer will mean better fitting gowns and dresses for a wider variety of body types and shapes and, in the near future, the ability to provide custom, made-to-fit gowns at near off-the-rack prices.