Wedding dress retailer David's Bridal Inc has appointed Pamela Wallack, the head of Gap's Global Creative Center in New York, as its new chief executive officer.

Wallack, who has been responsible for global design, marketing and production at Gap, will join David's Bridal later this month.

She will help drive the strategic initiatives underway at the company, including expanding the store base, bolstering the e-commerce platform, enhancing customer experience and adding to its fashion brand portfolio.

She has been at specialty clothing retailer Gap Inc since 2005, holding senior positions including president of Gap adult, body and accessories. Prior to Gap, Wallack also worked at Toys R Us, Coach Inc, The Disney Store and Laura Ashley.

David's Bridal was last year sold to private equity firm Clayton, Dubilier & Rice in a deal that valued the company at $1.05bn.