Leading department store chain Debenhams is to target the teenage market as part of an ambitious expansion plan.

According to newly-appointed CEO Rob Templeman, the company will make owned fashion labels Red Herring and Designers At Debenhams a top priority in the revitalisation process.

It will also attempt to draw more high spenders from the 15- to 25-year-old age group, especially girls, with aggressive marketing campaigns.

Templeman said the revamp would offset an expansion program, by reducing the cost of new developments by up to 40 per cent.

After successfully applying a similar strategy during his time at Halfords, Templeman said he would employ "any strategy I've used before that has worked" in order to improve the outlook for Debenhams.

Other features of the revamp include the introduction of more expensive items on top of existing lines, and a shortening of supply chains in order to keep up-to-date with new fashion developments.