Hundreds of thousands of pairs of counterfeit Ugg boots were seized by customs officials around the world in 2010, according to brand owner Deckers Outdoor Corporation.

The global seizures of 154,829 pairs of the cult boots represented a 245% increase on 2009, with an even bigger seizure happening in China on 23 December.

Chinese Public Security Bureau officials seized 244,648 pairs of counterfeit Ugg Australia boots in Putian City, Fujian Province.

“Counterfeiting is not only a consumer and business fraud issue, but a larger social plague that involves global human rights, child labour and health and safety issues,” said Angel Martinez, Deckers chairman and CEO.

“We are committed to combating counterfeiting to protect our customers, and the chain of unseen and unknown victims of these crimes.”