Footwear maker Deckers Outdoor Corporation, whose brands include Teva, Simple Shoes, and Ugg Australia, has selected the PTC Windchill Product Lifecycle Management (PLM) software to enhance product development and production.

The tool will optimise efficiency by enabling collaboration between the merchandising, design, product development and sourcing teams early in the design process.  

While some of the challenges facing the footwear industry are unique, it also encounters a host of other issues common to all manufacturers today, such as cost, time-to-market, and the need to coordinate a global workforce.

For Deckers, global expansion meant a system was needed to connect disparate data sources, leading to a more efficient product design and development environment and faster time-to-market.

By implementing FlexPLM, PTC's Windchill-based enterprise PLM solution, the company will be able provide increased visibility throughout the entire development initiative, beginning with initial design.  

"Our main goal in implementing a PLM solution was to enhance efficient development and production processes," explains Mark Fegley, senior vice president of supply chain, Deckers.

"Having a 'single source of truth' is vital to sustaining and growing our bottom-line."