Deckers Outdoor Corporation has promoted its vice president of consumer direct, John Kalinich, to head up the group's omni-channel and e-commerce operations.

Kalinich will report to the president of omni-channel and will be "instrumental" in supporting the continued growth of Deckers' e-commerce operations, the company said. The division grew by around 30% in 2013 and contributed just over 10% of the company's total revenues.

In his expanded role, he will focus on strengthening and innovating the company's multi-brand online presence and executing strategies to further elevate the online component of the omni-channel experience.

In addition, chief information officer Brad Willis, has been promoted to senior vice president of information technology.

"The appointment of these talented executives reflects our company-wide commitment to building the industry's most innovative and customer friendly omni-channel experience," said CEO Angel Martinez. "Brad and John will play key roles in the continued build-out of our infrastructure and resources to support our efforts to fully connect with and serve consumers online, in our retail stores and across our wholesale distribution platform."