JORDAN: Demand For Kids' Apparel Grows
According to the newspaper, local consumer demand for the product category is growing by up to 20 per cent annually.
"There is no doubt that the market for children's wear is booming across the Middle East," IIR Exhibitions director Geoffrey Booy said.
"In the UAE alone, which boasts one of the highest per capita garment consumption (PCC) figures in the world, a significant proportion of the US$25 PCC per day is spent on consumer goods for babies and children.
"This partially represents the fact that parents in the Arab world are some of the biggest spenders in the children's garment industry worldwide."
Recent market studies cited by the newspaper indicate that the Arabian Gulf has the fifth largest per capita population of children in the world, and that Gulf Cooperation Council states have among the highest birth rates globally.
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