UK: Denim brand Lee Cooper to debut in Colombia
Lee Cooper intends to open a flagship store in Colombia
British denim brand Lee Cooper is to continue its expansion in South America by launching in Colombia, as part of an agreement with manufacturer Schontal CI Limitada.
Under the deal, Schontal will produce Lee Cooper clothing and footwear for men and women, with a view to offering further brand extensions once the label has become established in the market.
Schontal has extensive experience in manufacturing denim textile products and leisure footwear, as well as history trading in its own branded shoes in Colombia.
The business strategy for Lee Cooper will focus primarily on a wholesale model, with retail plans to include a Colombian flagship store towards the end of 2014.
"This is another step in our expansion across the Americas and we anticipate more announcements in due course," CEO Andy Dunkley said.
"We have now grown our global retail sales beyond $500m and we will continue this strong growth through 2014 and beyond."
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