A UK dental hospital has won the rights to keep its crocodile logo following a legal case over its similarity to that used by clothing brand Lacoste, it has been reported by UK press.

The dental hospital, in Cheltenham, was cleared to continue using its sign by the UK Intellectual Property Office, which deemed it could not potentially harm the Lacoste business.

Swiss retail group Maus Fréres, which owns the Lacoste brand and made a SEK5.2bn (US$811.4m) unsolicited offer for Swedish fashion firm Gant Company last month, could not comment when contacted by just-style.