Japanese sportswear producer and distributor Descente Ltd has opened a directly managed store selling the collections of French sports brand Le Coq Sportif.

The store, which is located on the fifth floor of Mycity Shinjuku department store in capital Tokyo's Shinjuku area, is predicted to bring in sales of JPY80 million within its first year of trading.

The new store follows the opening of a Le Coq Sportif store at the HEP Five shopping centre, located in Osaka in western Japan, earlier this month.