Two Leicester pubs have barred drinkers clothed in certain labels in an attempt to avoid violent customers.

The Parody and Varsity, two heaving city-centre pubs, have banned brands including Burberry, Henry Lloyd, Stone Island and Aquascutum after working with local police to pinpoint hooligans' most popular clothing choices.

Spokeswoman for Barracuda, owner of Varsity and The Parody, told the Leicester Mercury: "It is targeting a certain gang of young lads that have been causing concern in the area."

She added: "People have been very understanding so far. "…There was already a no-trainers policy. This is just taking it a step further."

Pc Karen Holdridge from Leicester city centre's violence and disorder team, said: "Well-known football hooligans have a particular dress code."

In November 2003, a woman was refused entry into a pub in Aberdeen, Scotland, because she was carrying a Burberry umbrella.

Staff at the Filling Station pub said the woman was not allowed into the establishment because the brand  was becoming synonymous with football-related violence.