Designs, Inc (NASDAQ: DESI), operator of Levi's and Dockers Outlet by Designs stores, is pleased to announce the appointment of Dennis Hernreich to the position of senior vice president and chief financial officer. Mr Hernreich comes to Designs, Inc with 20 years' experience in corporate finance, with 10 of those years being retail related. Previously, he served as senior vice president and chief financial officer of Loehmann's Inc, a national retailer of women's apparel. Most recently he was senior vice president and chief financial officer of Pennsylvania Fashions, Inc, a 275-store retail outlet chain operating under the name Rue 21. Designs, Inc operates 106 stores located in outlet centers throughout the eastern United States.