SPAIN: Desigual improves markdown process with Pathfinder
Spanish based international fashion company Desigual has used Avery Dennison's new Pathfinder Ultra Platinum technology to help streamline its entire labelling process, from re-pricing garments sold in different countries to marking down sale items.
Desigual uses more than 300 Pathfinder devices with customised software across its 3,500 multi-brand stores, 100 Desigual-exclusive stores, and 250 corners within existing stores.
The tool includes a data terminal, scanner and portable printer, all running as a single application on Microsoft Windows CE.
Because it incorporates a wireless system, the labeler can be connected to the counter using the store's Wi-Fi system, and as garments are re-labelled, the price changes take place automatically.
Re-labelling can be done directly at the store shelves, and there is no need to close a store to start markdowns or work overtime to update data.
Desigual has also benefited from being able to apply new discounts to garments that are not selling well or draw attention to certain products during a sale.
Despite taking place against a gloomy economic backdrop, the IMB - World of Textile Processing trade show in Cologne last week certainly didn't disappoint when it came to new products and innovations....
A new mobile-merchandising solution that allows apparel retailers and brand owners to communicate with consumers as they shop, has been launched by Avery Dennison and Scanbuy Inc....
Technology firm Avery Dennison announced at the IMB Show that international shirt manufacturer Seidensticker, based in Bielefeld, Germany, has selected Avery Dennison radio frequency identification (R...
Brand identification specialist Avery Dennison will display its latest RFID, eco-friendly and printing solutions, including the new SNAP 700 multimedia printer, at the IMB technology trade show in Col...
- Will Amazon take over the US apparel market?
- US groups seek workable apparel provisions in TPP
- Pakistan textile mills fear rash of closures
- VF Corp confirms interest in Africa sourcing
- Factory funding gap has mixed impact in Myanmar
- VF Corp ups guidance on "strong" Q2
- Under Armour secures Germany and Austria deals
- Bangladesh workers rally for unpaid wages
- Intertek takes garment inspections to Myanmar
- Under Armour lifts outlook after Q2 revenue hike
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, and Contact Details
- Ethiopia – the emerging textile and clothing industry
- Management briefing: Factory safety and auditing: The key challenges
- Global market review of workwear - forecasts to 2019
- Global market review of lingerie - forecasts to 2020