US maternity wear retailer Destination Maternity has hired Emilia Fabricant as its new president responsible for all merchandising, marketing, visual, sourcing and branding functions.

She joins the company from young women's fashion retailer Charlotte Russe where she most recently served as president and chief merchandising officer.

In 2001, she founded and served as CEO of Cadeau Maternity, a wholesaler and retailer of maternity clothes.

The hiring will also see the company's founder Rebecca Matthias relinquish the title of president, although she will continue to serve as chief creative officer until her upcoming retirement at the end of September.

"Emilia not only has significant experience leading women's fashion apparel brands, both in the moderate and luxury-priced markets, but she brings us the added bonus of having led a maternity apparel business and intimately knowing our mom-to-be customer," said CEO Ed Krell.

"She will be a critical ingredient in our efforts to continue to grow our business in a profitable manner and to improve our sales performance."