With over 13,000 public schools nationwide instituting uniform programs, JCPenney (NYSE: JCP) and Dickies have joined forces to serve a booming apparel market by offering branded standardized boys attire in the JCPenney Fall/Winter 2000 Catalog and its online counterpart, jcpenney.com."We are very excited about this new opportunity to reach millions of American households," says David Hein, general manager for Dickies Schoolwear for the Williamson-Dickie Mfg Co.