Sportswear maker Diel is to establish a new chain of stores that will trade under the Sportissimo name, according to a report by daily publication Dnevnik.

Diel co-owner Luchezar Glavinov was quoted as saying the company was opening a flagship outlet on Tuesday in Bulgaria's capital, Sofia.

The 500-square-metre outlet is reportedly selling Diel goods, as well as names such as Leki, Alpina, Fapa, Völkl and Georgo's.

Diel is said to be considering other big cities as well as skiing resorts for its store expansion prgramme, with one already being built in mountain resort Borovets.