UK: Discount Retailer On The Up
The Newcastle-based company, originally known for family and fashion footwear, acquired another 18 units in 1999. Now the doors are ready to open at its latest store in Dumbarton, Scotland, on January 13th and more are set to follow.
The store, which was founded in 1993, originally trading at weekends from a single warehouse at Brunswick near Newcastle, opened its Lincoln outlet just before Christmas.
A spokesman said: "The expansion and roll-out programme will be by way of controlled growth or acquisition with units on retail parks or standalone units of 4,000-10,000 sq ft being considered in England, Scotland and Wales."
Brunswick has developed its value-for-money approach across a wide range, from leisurewear and sportswear to accessories such as luggage, bags, hats, purses and gloves. Top names stocked include Speedo, Nike, Kickers, Reebok and Adidas, as well as its own fashion brand, Shani.
The business has enjoyed phenomenal growth and success. By 1999, it had 32 warehouse outlets and was employing over 400 people.
In January last year, the company was acquired by Brown and Jackson, which has continued its expansion into the growing market of discount retailing.
By Deborah Bowyer
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