Entertainment giant Disney says it has sold $200 million worth of upscale and adult clothing since 2003.

The company's famous characters such as Mickey Mouse and Alice In Wonderland - usually known for their attraction to children - have reportedly been proving lucrative among the adult market

Disney, which says demand for adult lines shows no signs of ebbing, this year entered the fashion realm with previews of Alice In Wonderland-inspired lines of clothing, home decor and accessories at Fashion Week in Los Angeles.

The Alice line will appear in high-end and specialty stores starting next spring.

The company signed a deal with clothing designer Giordano International in July for a range of adults' and children's garments featuring Disney cartoon character designs to be sold in China, Hong Kong, Taiwan, and Southeast Asia, South Korea, and Australia.