US: Disney launches new tween fashions based on shows
Author: just-style.com | 24 July 2009
Disney is launching new tween fashion lines inspired by its Jonas and Wizards of Waverly Place shows, which will be hitting retailers including JC Penney, Kmart, Sears, Walmart, Target and DisneyStore.com this month.
The new fashions have been previewed in a virtual fashion show video on the official Disney Consumer Products YouTube channel, Disney Living.
The Jonas collection has an academic angle for a preppy collegiate look, featuring skinny pants combined with button down shirts and tailored vests.
While the Wizards of Waverly Place line is a 'Boho Chic' look with tunic length tops, peasant blouses, distressed miniskirts, and skinny denim.
Sectors: Apparel
Companies: Disney, JC Penney, Kmart, Sears
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