US: Distressed patent leather patches target high-end jeans
A range of distressed patent leather patches has been launched for manufacturers of upscale jeans who are looking for new ways to differentiate their brands.
The patches from Avery Dennison are debossed, milled, hand-burnished, crinkled or hand-sanded to provide a distressed appearance. Graphics can also be applied via several processes, including foil and inking options.
According to David Edens, Avery Dennison's global product manager for patches and specialty products, the new line was developed in response to market demand for creative ways to brand upscale jeans.
"There's been a move to high-end jeans, especially in the women's and juniors markets," he says, "and manufacturers are searching for ways to differentiate their brands" and enjoy higher margins.
One new product is constructed of milled patent leather, with foiled debossing and ink splatter. Another is stamped with purple dye and purple foil. Both are hand burnished to create the distressed effect.
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