US: DKNY to enter Indian market
US fashion company DKNY is to open its first retail stores in India after reaching an agreement with real estate business DLF.
The apparel and accessories brand, which is owned by luxury goods group LVMH, has signed a deal with newly-formed DLF Retail Brands, under which three DKNY stores will debut early next month.
The stores will open at The Emporio Mall, The DLF Place in Vasant Kunj, and the DLF Place in Saket, selling ready-to-wear fashion and accessories.
Additional Donna Karan New York and DKNY freestanding stores will be opened in the capital shortly, according to a statement emailed to just-style.
Kelvin Coyle, managing director of DLF Retail Brands, said: "India is fast becoming a major fashion hub and the next big destination for luxury. In keeping with our commitment to the Indian market we strive to bring the best in luxury to India.
"Donna Karan New York and DKNY are known the world over for their cutting-edge fashion philosophy."
Mark Weber, chainman and CEO of Donna Karan International said: "We are very pleased to enter the Indian market and look forward to our association with DLF Retail Brands.
"Following recent entries into South Korea and Mainland China, this latest international expansion fits with our strategy of selecting the most competent and capable local partners.
"We have a long-term perspective on the growth potential of the Indian market and we plan to fully capitalise on the strong brand awareness the Donna Karan New York and DKNY brands already have in India."
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